Urea, a natural compound found in the skin and part of the body's natural moisturizing factor (NMF), has gained recognition in skincare for its remarkable hydrating and exfoliating properties. Widely used in skincare formulations, urea plays a pivotal role in maintaining skin moisture and promoting overall skin health.

As a natural moisturizing factor (NMF) component, urea serves as a humectant, attracting and retaining moisture within the skin's layers. It's exfoliating prowess aids in gently buffing off dead skin cells, fostering a smoother and more radiant complexion. Urea also supports the skin's barrier function, fortifying skin against environmental stressors.

• Intensive Hydration: Urea's ability to draw and lock in moisture makes it an effective solution for dry, dehydrated skin, delivering prolonged hydration.
• Gentle Exfoliation: Its mild exfoliating properties help renew the skin's surface without causing irritation or stripping essential oils.
• Barrier Enhancement: Urea contributes to strengthening the skin barrier, aiding in protection against external aggressors and maintaining optimal skin health.
• Keratolytic Properties: Particularly beneficial for addressing conditions like calluses, rough patches, and certain skin disorders (Chicken Skin, Strawberry Skin, Keratosis Pilaris aka KP, and Xerosis) due to its ability to soften and break down keratinized skin.

While generally well-tolerated, individuals with sensitive skin may experience slight tingling or redness. Patch testing is recommended, especially for those prone to allergies or skin sensitivities.

Urea is suitable for various skin concerns and conditions, including:

• Dry Skin: Ideal for individuals dealing with dryness or flakiness, as it deeply hydrates and prevents moisture loss.
• Calluses and Rough Patches: Its keratolytic properties make it effective in softening and smoothing rough skin areas.
• Psoriasis and Eczema: Urea can assist in managing these conditions by moisturizing and gently exfoliating affected areas, reducing itchiness and discomfort.
• Cracked Heels: Helps in softening and hydrating tough skin on the feet, aiding in heel fissures' repair.